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WhatsApp for business

Best WhatsApp Business software compared

Every platform here works through the official WhatsApp Business Platform. They differ in what they are best at, how they charge, and whether they add a markup on Meta's message fees.

Published by Airtime Media · facts checked

Three quick recommendations

  • Best for small support teams

    respond.io

    Five people share one inbox with assignment and notes from the entry plan, and it states that it adds nothing to Meta's message fees, so the bill stays predictable when the chats grow.

    Starter $79 a month, billed yearly; 5 users included

    Start 7-day trialDetails

  • Best for campaigns and automation

    WATI

    Broadcasts, automation triggers and a no-code bot builder are all in the entry plan, which makes it the shortest route from the Business app to approved campaigns and automatic replies.

    Growth $59 a month billed annually, or $69 monthly; 3 users included

    Start 7-day trialDetails

  • Best for developers

    360dialog

    Plain access to the official API for a fixed monthly fee per number with zero markup on messages. You bring your own software, and the cost does not move with volume.

    Regular €49 per number a month

    See pricingDetails

Side by side

PlatformBest forStarts atFree trialWhatsApp message fees
respond.ioA shared team inbox with CRM-style contact recordsStarter $79 a month, billed yearly; 5 users included7 days, no credit cardMeta's fees, passed on without a markup (vendor's statement)Start 7-day trial
WATISmall teams that want inbox, broadcasts and a bot in one WhatsApp-first toolGrowth $59 a month billed annually, or $69 monthly; 3 users included7 daysExtra and prepaid, from WATI's own rate card; WATI does not publish how it compares with Meta'sStart 7-day trial
ManyChatChatbots and marketing flows across WhatsApp, Instagram and MessengerPro $39 a month, or $29 a month billed yearly; up to 2,500 active contacts14 days on ProExtra, from a prepaid wallet; ManyChat's published rates were about 15% above Meta's list rates when we compared the two rate cardsStart 14-day Pro trial
SleekFlowSales-led teams that sell through chat on several channelsPro US$109 a month, billed yearly; 10 users included; plus US$15 a month number hosting7 days, no credit cardExtra, per SleekFlow's rate card; about 15% above Meta's list rates when we compared the twoStart 7-day trial
ChatfuelA first WhatsApp chatbot without a developerBusiness plan, list price US$69 a month; a yearly promotion at US$18 a month was running when we checkedOn every plan, no credit cardNot publishedStart free trial
KommoA sales CRM built around messagingBase $25 per user a month, billed $150 per user for 6 months14 days, no credit cardPaid to Meta directly, not through KommoStart 14-day trial
HubSpotBusinesses that already run on HubSpotService Hub Professional from $90 per seat a month on annual commitment ($100 monthly), plus a one-time $1,500 onboarding fee14 days, no credit cardNot publishedSee pricing
HighLevelAgencies and local businesses that want CRM, funnels and messaging in oneStarter $97 a month, plus a $10 a month WhatsApp add-on per sub-account14 days; billing starts automatically afterwardsExtra; HighLevel says it removes its 5% processing fee on WhatsApp messages from 1 October 2026Start 14-day trial
TrengoEuropean support teams with many channelsBoost €299 a month billed annually (€349 monthly); 10 users and 500 conversations a month7 days, no credit cardWhatsApp templates are charged per useStart 7-day trial
ZokoShopify storesStarter $49.99 a month, unlimited agents, no contract7 days, no credit cardExtra; the Starter plan adds $0.015 per conversation, the Plus plan includes 5,000 conversations without a markupStart 7-day trial
AiSensyLow-cost broadcasts, especially for businesses messaging IndiaBasic $45 a month; owner plus 5 agents included14 days, and a free plan without broadcastsExtra, from prepaid credits at AiSensy's own rates; on Indian numbers about a quarter above Meta's list rates when we comparedStart 14-day trial
TwilioDevelopers who want WhatsApp next to SMS and voice in one APINo subscription; $0.005 per WhatsApp message, sent or receivedFree trial, no credit cardMeta's fees passed through, plus Twilio's $0.005 per messageSee pricing
360dialogPlain API access at a fixed monthly price, without a message markupRegular €49 per number a monthNot publishedMeta's fees with zero markup (vendor's statement)See pricing
  • respond.ioA shared team inbox with CRM-style contact records
    Starter $79 a month, billed yearly; 5 users includedFree trial: 7 days, no credit cardMessage fees: Meta's fees, passed on without a markup (vendor's statement)
    Start 7-day trialDetails
  • WATISmall teams that want inbox, broadcasts and a bot in one WhatsApp-first tool
    Growth $59 a month billed annually, or $69 monthly; 3 users includedFree trial: 7 daysMessage fees: Extra and prepaid, from WATI's own rate card; WATI does not publish how it compares with Meta's
    Start 7-day trialDetails
  • ManyChatChatbots and marketing flows across WhatsApp, Instagram and Messenger
    Pro $39 a month, or $29 a month billed yearly; up to 2,500 active contactsFree trial: 14 days on ProMessage fees: Extra, from a prepaid wallet; ManyChat's published rates were about 15% above Meta's list rates when we compared the two rate cards
    Start 14-day Pro trialDetails
  • SleekFlowSales-led teams that sell through chat on several channels
    Pro US$109 a month, billed yearly; 10 users included; plus US$15 a month number hostingFree trial: 7 days, no credit cardMessage fees: Extra, per SleekFlow's rate card; about 15% above Meta's list rates when we compared the two
    Start 7-day trialDetails
  • ChatfuelA first WhatsApp chatbot without a developer
    Business plan, list price US$69 a month; a yearly promotion at US$18 a month was running when we checkedFree trial: On every plan, no credit cardMessage fees: Not published
    Start free trialDetails
  • KommoA sales CRM built around messaging
    Base $25 per user a month, billed $150 per user for 6 monthsFree trial: 14 days, no credit cardMessage fees: Paid to Meta directly, not through Kommo
    Start 14-day trialDetails
  • HubSpotBusinesses that already run on HubSpot
    Service Hub Professional from $90 per seat a month on annual commitment ($100 monthly), plus a one-time $1,500 onboarding feeFree trial: 14 days, no credit cardMessage fees: Not published
    See pricingDetails
  • HighLevelAgencies and local businesses that want CRM, funnels and messaging in one
    Starter $97 a month, plus a $10 a month WhatsApp add-on per sub-accountFree trial: 14 days; billing starts automatically afterwardsMessage fees: Extra; HighLevel says it removes its 5% processing fee on WhatsApp messages from 1 October 2026
    Start 14-day trialDetails
  • TrengoEuropean support teams with many channels
    Boost €299 a month billed annually (€349 monthly); 10 users and 500 conversations a monthFree trial: 7 days, no credit cardMessage fees: WhatsApp templates are charged per use
    Start 7-day trialDetails
  • ZokoShopify stores
    Starter $49.99 a month, unlimited agents, no contractFree trial: 7 days, no credit cardMessage fees: Extra; the Starter plan adds $0.015 per conversation, the Plus plan includes 5,000 conversations without a markup
    Start 7-day trialDetails
  • AiSensyLow-cost broadcasts, especially for businesses messaging India
    Basic $45 a month; owner plus 5 agents includedFree trial: 14 days, and a free plan without broadcastsMessage fees: Extra, from prepaid credits at AiSensy's own rates; on Indian numbers about a quarter above Meta's list rates when we compared
    Start 14-day trialDetails
  • TwilioDevelopers who want WhatsApp next to SMS and voice in one API
    No subscription; $0.005 per WhatsApp message, sent or receivedFree trial: Free trial, no credit cardMessage fees: Meta's fees passed through, plus Twilio's $0.005 per message
    See pricingDetails
  • 360dialogPlain API access at a fixed monthly price, without a message markup
    Regular €49 per number a monthFree trial: Not publishedMessage fees: Meta's fees with zero markup (vendor's statement)
    See pricingDetails

How to choose

  1. Name the job. A shared inbox for a team, a chatbot, campaigns, WhatsApp inside an existing CRM, or a bare API for your developers. Few tools are best at more than two.

  2. Count what the price counts. Seats, contacts, conversations or messages. A plan that looks cheap per seat can be expensive per contact, and the other way round.

  3. Look for the markup. Meta's per-message fees are the same for everyone. Some vendors pass them on at cost, others add a percentage or a fixed amount per message. It matters more from 1 October 2026, when Meta starts charging for replies beyond 1,000 a month; a vendor page that still says "service conversations are free" is describing the past.

  4. Use the trial with real chats. Connect a spare number, send yourself templates, and have two colleagues work the inbox for a week.

Not there yet? The free WhatsApp Business app on WhatsApp Web carries a small business a long way.

Each platform

respond.io

Best for: A shared team inbox with CRM-style contact records

A team inbox that pulls WhatsApp, Instagram, Messenger, email and web chat into one place, with contact records, assignment rules, workflows and AI agents. It states plainly that it adds nothing to Meta's message fees.

Starts at
Starter $79 a month, billed yearly; 5 users included
Free trial
7 days, no credit card
Message fees
Meta's fees, passed on without a markup (vendor's statement)
Meta status
States it is an official WhatsApp Business Solution Provider, and supports coexistence with the Business app

Good at

  • Assignment, internal notes and reporting per agent
  • Workflows and AI agents from the Growth plan
  • Users are included in the plan price rather than charged per seat

Check before you pay

  • The Starter plan has no broadcasts, workflows or AI agents; those start at Growth ($159 a month, billed yearly)
  • Growth and Advanced are priced on monthly active contacts, with overage per 100 contacts

Start 7-day trial

Prices read on respond.io's own pricing page on 18 September 2026. Vendors change prices often; the vendor's page is the one that counts.

WATI

Best for: Small teams that want inbox, broadcasts and a bot in one WhatsApp-first tool

One of the best-known WhatsApp-first platforms: shared inbox, broadcast campaigns, a no-code chatbot builder and shop integrations, sold as flat plans with users included.

Starts at
Growth $59 a month billed annually, or $69 monthly; 3 users included
Free trial
7 days
Message fees
Extra and prepaid, from WATI's own rate card; WATI does not publish how it compares with Meta's
Meta status
Shows Meta partner badges and offers the official WhatsApp API

Good at

  • Quick to set up for a first WhatsApp API number
  • Broadcasts and automation triggers included from the entry plan
  • Flat plan pricing with several users included

Check before you pay

  • Ask for the message rate card before you commit; it is only shown after login
  • The Growth plan has no webhooks and caps broadcasts and automation triggers per month
  • No refunds, according to its pricing page

Start 7-day trial

Prices read on WATI's own pricing page on 18 September 2026. Vendors change prices often; the vendor's page is the one that counts.

ManyChat

Best for: Chatbots and marketing flows across WhatsApp, Instagram and Messenger

A chat-marketing platform with a visual flow builder, popular with creators and small online businesses. WhatsApp is available from the Pro plan, which is priced on the number of active contacts.

Starts at
Pro $39 a month, or $29 a month billed yearly; up to 2,500 active contacts
Free trial
14 days on Pro
Message fees
Extra, from a prepaid wallet; ManyChat's published rates were about 15% above Meta's list rates when we compared the two rate cards

Good at

  • The most approachable flow builder in this list
  • One bot logic across WhatsApp, Instagram and Messenger
  • Low entry price for small contact lists

Check before you pay

  • The Free and Essential plans do not include WhatsApp
  • Price rises with active contacts, and extra inbox seats are charged
  • Built for flows and campaigns; the team inbox is basic

Start 14-day Pro trial

Prices read on ManyChat's own pricing page on 18 September 2026. Vendors change prices often; the vendor's page is the one that counts.

SleekFlow

Best for: Sales-led teams that sell through chat on several channels

An omnichannel inbox with flow automation, broadcasts and in-chat payment links, aimed at businesses where conversations are the sales pipeline.

Starts at
Pro US$109 a month, billed yearly; 10 users included; plus US$15 a month number hosting
Free trial
7 days, no credit card
Message fees
Extra, per SleekFlow's rate card; about 15% above Meta's list rates when we compared the two
Meta status
States it is an official WhatsApp Business Solution Provider

Good at

  • Ten users in the entry plan
  • Strong on sales features: payment links, catalogs, lead routing
  • Connects to Salesforce, HubSpot and Shopify

Check before you pay

  • Plans are capped on monthly active contacts (500 on Pro), with automatic overage
  • A number hosting fee is charged on top of the plan
  • Live human support starts at the Premium plan

Start 7-day trial

Prices read on SleekFlow's own pricing page on 18 September 2026. Vendors change prices often; the vendor's page is the one that counts.

Chatfuel

Best for: A first WhatsApp chatbot without a developer

A long-standing no-code bot builder that now leads with WhatsApp: flows, AI replies, reminders and a simple shared inbox.

Starts at
Business plan, list price US$69 a month; a yearly promotion at US$18 a month was running when we checked
Free trial
On every plan, no credit card
Message fees
Not published
Meta status
States it is an official Meta Partner and WhatsApp Business Solution Provider

Good at

  • Fast route from sign-up to a working bot
  • Templates for bookings, lead capture and FAQs
  • Low entry price

Check before you pay

  • Check the current price; promotions change it often
  • Ask how Meta's message fees are billed; the pricing page does not say
  • Lighter on team inbox and CRM features

Start free trial

Prices read on Chatfuel's own pricing page on 18 September 2026. Vendors change prices often; the vendor's page is the one that counts.

Kommo

Best for: A sales CRM built around messaging

A pipeline CRM (formerly amoCRM) where every lead is a chat. WhatsApp is included on every paid plan, and Meta's message fees are paid to Meta directly rather than through Kommo.

Starts at
Base $25 per user a month, billed $150 per user for 6 months
Free trial
14 days, no credit card
Message fees
Paid to Meta directly, not through Kommo
Meta status
Shows a Meta Business Partner badge

Good at

  • Real sales pipeline with stages, tasks and a bot builder
  • WhatsApp included from the cheapest plan
  • Per-user pricing suits very small teams

Check before you pay

  • Minimum subscription is six months, paid up front
  • Per-user pricing gets expensive as the team grows
  • The Base plan is limited to one WhatsApp number

Start 14-day trial

Prices read on Kommo's own pricing page on 18 September 2026. Vendors change prices often; the vendor's page is the one that counts.

HubSpot

Best for: Businesses that already run on HubSpot

HubSpot connects a WhatsApp Business account to its shared inbox so chats land on the contact's timeline next to email, calls and deals. It is a CRM with a WhatsApp channel, not a WhatsApp tool.

Starts at
Service Hub Professional from $90 per seat a month on annual commitment ($100 monthly), plus a one-time $1,500 onboarding fee
Free trial
14 days, no credit card
Message fees
Not published

Good at

  • WhatsApp inside a full CRM, with reporting and workflows
  • No second tool when HubSpot is already the system of record

Check before you pay

  • WhatsApp needs a Professional or Enterprise plan of Marketing Hub or Service Hub; the free CRM does not include it
  • A limit of 1,000 template messages a month is shared by all connected WhatsApp accounts
  • By far the highest entry cost if WhatsApp is the only reason to buy

See pricing

Prices read on HubSpot's own pricing page on 18 September 2026. Vendors change prices often; the vendor's page is the one that counts.

HighLevel

Best for: Agencies and local businesses that want CRM, funnels and messaging in one

An all-in-one marketing CRM widely used by agencies in North America. WhatsApp is an add-on to a platform that also does funnels, email, SMS, calendars and reviews.

Starts at
Starter $97 a month, plus a $10 a month WhatsApp add-on per sub-account
Free trial
14 days; billing starts automatically afterwards
Message fees
Extra; HighLevel says it removes its 5% processing fee on WhatsApp messages from 1 October 2026

Good at

  • Unlimited users and contacts on every plan
  • Replaces several tools if you also need funnels, SMS and booking

Check before you pay

  • WhatsApp is one feature among many, not the centre of the product
  • A large platform to learn if you only need a WhatsApp inbox

Start 14-day trial

Prices read on HighLevel's own pricing page on 18 September 2026. Vendors change prices often; the vendor's page is the one that counts.

Trengo

Best for: European support teams with many channels

A European omnichannel inbox: WhatsApp, email, live chat, voice and social in one team inbox, with automation and AI on top. Plans come as bundles of users and conversations.

Starts at
Boost €299 a month billed annually (€349 monthly); 10 users and 500 conversations a month
Free trial
7 days, no credit card
Message fees
WhatsApp templates are charged per use
Meta status
Shows WhatsApp Business Partner and Meta Business Partner badges

Good at

  • Ten users in the entry plan
  • European company and hosting
  • Mature inbox: rules, teams, reporting

Check before you pay

  • The highest entry price among the inbox tools here
  • Plans are capped by conversations; extra conversations and AI are charged separately

Start 7-day trial

Prices read on Trengo's own pricing page on 18 September 2026. Vendors change prices often; the vendor's page is the one that counts.

Zoko

Best for: Shopify stores

WhatsApp built for Shopify: cart recovery, order updates, broadcasts and a shared inbox that shows the customer's orders next to the chat.

Starts at
Starter $49.99 a month, unlimited agents, no contract
Free trial
7 days, no credit card
Message fees
Extra; the Starter plan adds $0.015 per conversation, the Plus plan includes 5,000 conversations without a markup
Meta status
States it is an official Meta Business Partner

Good at

  • Deep Shopify integration out of the box
  • Unlimited agents on the entry plan
  • Prints its markup on the pricing page

Check before you pay

  • Of little use outside Shopify
  • Instagram is a paid extra

Start 7-day trial

Prices read on Zoko's own pricing page on 18 September 2026. Vendors change prices often; the vendor's page is the one that counts.

AiSensy

Best for: Low-cost broadcasts, especially for businesses messaging India

A WhatsApp marketing platform with broadcasts, a shared inbox and click-to-WhatsApp ad tools, priced low and strongest in the Indian market.

Starts at
Basic $45 a month; owner plus 5 agents included
Free trial
14 days, and a free plan without broadcasts
Message fees
Extra, from prepaid credits at AiSensy's own rates; on Indian numbers about a quarter above Meta's list rates when we compared
Meta status
States it is an official WhatsApp Business Solution Partner

Good at

  • Cheap way to start sending approved broadcasts
  • Free plan for trying the inbox

Check before you pay

  • Chatbot flows ($80 a month) and the AI agent ($50 a month) are paid add-ons on top of any plan
  • Message credits carry a markup
  • Support and pricing are centred on India

Start 14-day trial

Prices read on AiSensy's own pricing page on 18 September 2026. Vendors change prices often; the vendor's page is the one that counts.

Twilio

Best for: Developers who want WhatsApp next to SMS and voice in one API

A communications API. There is no inbox and no bot builder: your developers build on it, and you pay per message with no subscription.

Starts at
No subscription; $0.005 per WhatsApp message, sent or received
Free trial
Free trial, no credit card
Message fees
Meta's fees passed through, plus Twilio's $0.005 per message

Good at

  • Pay only for what you send
  • One API and one bill for WhatsApp, SMS, voice and email
  • Excellent documentation

Check before you pay

  • You build everything yourself, including the agent inbox
  • The per-message fee also applies to messages you receive

See pricing

Prices read on Twilio's own pricing page on 18 September 2026. Vendors change prices often; the vendor's page is the one that counts.

360dialog

Best for: Plain API access at a fixed monthly price, without a message markup

A Meta partner that sells access to the WhatsApp Business Platform per phone number. Many other tools use it under the hood; you can also connect it to your own software.

Starts at
Regular €49 per number a month
Free trial
Not published
Message fees
Meta's fees with zero markup (vendor's statement)
Meta status
States it is an official Meta Partner

Good at

  • Fixed fee and no markup, so costs are predictable at volume
  • Works with many third-party inboxes and CRMs

Check before you pay

  • The Regular plan is API access only; inbox and campaign tools start at Premium (€99)
  • Each phone number needs its own licence

See pricing

Prices read on 360dialog's own pricing page on 18 September 2026. Vendors change prices often; the vendor's page is the one that counts.

How we compare

  • Selection. Platforms that work through the official WhatsApp Business Platform and that a small or mid-sized business in the US, UK, Canada or Australia can sign up for by itself. Tools that automate WhatsApp Web, bulk senders and modified apps are never listed.
  • Prices and trials. Copied from each vendor's own pricing page on the date shown in its card. "Not published" means the vendor does not state the number openly; we do not estimate.
  • Message fees. Where a vendor publishes its per-message rates, we compared them with Meta's rate card and say what we found. Where it does not, we say that instead.
  • What we have not done. We have not run paid accounts on these platforms. This comparison is built from public pricing, documentation and terms, not from hands-on testing, and it says nothing about support quality.
  • Order and recommendations. The order reflects how broadly a platform fits a small business. The three recommendations follow from the facts in the table. Neither depends on whether a vendor pays us; vendors without an affiliate programme are listed next to those with one. Details: affiliate disclosure.
  • Who is responsible. The comparison is edited and published by Airtime Media. Corrections: [email protected].

Change log

  • : First version: 13 platforms, prices and trials read on each vendor's own pricing page. Brevo left out because WhatsApp campaigns now require its $499 Professional plan.

Questions people ask

What is the best WhatsApp Business software for a small business?

The one that fits how you work. A shop that mainly answers questions needs a shared inbox with a free trial and no per-message markup. A business that wants bots and campaigns needs a flow builder and broadcast tools. Start from the "best for" column, then compare the starting price and message fees.

Do I pay WhatsApp as well as the software?

Usually yes. Meta charges per delivered message on the Business Platform: templates always, and from 1 October 2026 also replies within the 24-hour window beyond 1,000 free ones a month per number. The software subscription is separate, and some vendors add their own markup per message.

Can I try these platforms for free?

Most have a free trial or a free plan; the table shows what each vendor states. You normally need a phone number that is not active in the regular WhatsApp app to test with.

Is it safe to connect my WhatsApp number to third-party software?

Yes when the software uses the official WhatsApp Business Platform, which all platforms in this comparison do. Avoid tools that work by scanning a WhatsApp Web QR code; they are unofficial and risk a ban.

Does this site earn money from these links?

From some of them, if an affiliate programme exists and we joined it; those links are marked on the page. Prices and limits are copied from each vendor's own page whether or not they pay us.

Related guides

Sources

Checked against WhatsApp's own help pages on . WhatsApp changes its apps often; if a menu has moved, the official Help Center has the last word.